Contact management to improve customer satisfaction
Contact management is one of the core areas of CRM software. You can keep track of all relevant records in the system thanks to the table you can see on the contacts screen. By adding or removing new columns in addition to existing ones, you can analyze your data in the way you want. Minimum CRM offers you the most effective contact management screen to help you improve customer satisfaction.
You can also refine your current contacts list with searches and filters.
You can use the contacts module as a strategic tool rather than an address book. Examining the contacts table in detail will help you plan actions that will bring you new deals. The proper contact management is the stepping stone of the big sales deals of the future.
As an example, let’s assume a scenario where you manage a B2B (business to business) company. You sustain a level below your sales target in a particular province. In your situation analysis, you determined that the reason for this was that you were not well-known by the companies in your target audience in the province in question.
You may want to develop an action addressing the purchasing managers of the companies in your target audience in order to strengthen the necessary relationships. At this point, you can list your contacts in the related province with the help of filters in the contacts table, and then identify those who are purchasing managers with the use of filters.
Thus, you can implement plans that will promote your company by using the contact information of these people.